John Sasen says his story is that of a person who never stopped dreaming, and who always believed that change can only make a person better and stronger. His career was dedicated to training, education and sales, and he believed that seeking customer solutions and profitability are not mutually exclusive goals, though not always easily managed.
Sasen began his medical career as a sales rep for Clay Adams (later, Becton Dickinson). As he rose within BD, he developed a deep commitment to distribution. Ultimately, he was named vice president of sales and marketing for BD Primary Care Diagnostics. He deepened the company’s ties with the Health Industry Distributors Association, and was instrumental in developing the industry’s first certified sales training program.
After 20 years with BD, Sasen joined Physician Sales & Service at the urging of company founder Pat Kelly. Soon after joining, he helped mobilize the company’s sales force to move to the forefront selling physician office lab equipment and supplies. At the time of his induction into the Medical Distribution Hall of Fame, he was executive vice president and chief marketing officer for PSS.