About Us   Past Issues   Media Guide   Subscribe   Resources   Industry Events   Hall of Fame   Sales Award   Contact Us
October 2013
Current Issue

October 2013 Issue

Magazine Cover

Edition: Vol 21 Number 10

A Medical Neighbor hood
How specialists and electronic medical records tie into the patient-centered medical home model of care

Publisher’s Letter: A Sense of Uncertainty

The Lab Guy: Changes could lie ahead in Stark Law
But newly introduced bill would preserve self-referral exception for POL services

HIDA’s Health Reform Update

Key Account Strategies
The fundamentals of selling to larger accounts



Contracting Profile: Bill McFarland
Senior director materials management, Cambridge Health Alliance, Cambridge, Mass.

Contracting Profile: Vivien Lunsford
Director, supply chain management, Southeastern Health, Lumberton, N.C.

Obesity: New disease on the block
More screening, counseling expected as a result of AMA declaration

Addressing Aging
The world population is rapidly aging. Are we prepared?

EOL Tech talk: Weighing in on Scales
Sales reps should encourage their customers to consider how their purchase will affect their practice down the road.

Testing for Influenza
Rapid tests help ensure quick diagnoses to prevent the spread of flu.

Rep corner: Dean Haymes, Ahead of the Pace
At the end of a busy week running his New Hampshire-based distributorship, car enthusiast Dean Haymes takes to the track.

Health News and Notes

HIRA conference
Selling, healthcare-reform style

People News

New Products

REP Online