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April 2012
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April 2012 Issue

Magazine Cover

Edition: Vol 20 Number 04

Payers Want a Slice
Insurers come to the table with hospitals and physicians to improve healthcare quality and reduce expenditures

Publisher's Letter: Air of Optimism

The Lab Guy: Sales opportunities with safety

Eye of the Storm
Industry stakeholders catch their breath as they await the next wave of changes in healthcare.

Manufacturers redefine ‘corporate accounts’ in IDN era

One way for IDNs: integration

HIDA’s Health Reform Update

Success in the Nuance
Why the distinction between assertive and aggressive is so important

Sales management: Clear Communications
Why managers should evaluate whether they are effectively communicating with their team

Won’t Back Down
Overcoming customer intimidation in medical sales


Quick Bytes

Contracting Professional Profile
Cindy Kassotis, director, materials management

All’s Well
Can long-term-care patients remain at home longer, at a lower cost to providers? Good Samaritan shows how it’s done.

Getting Personal
Tailoring healthcare to the individual means better results, lower cost.

Value Vehicle
Which delivery model will win out in the healthcare arena?

Personal finance: Digging for Dividends
Dividend yielding stocks potentially enhance performance and may reduce risk.

REP Corner: Dave Tata, Marathon Runner
Running may not be his favorite sport. But, he just can’t give it up.

People News

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