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December 2011
Current Issue

December 2011 Issue

Magazine Cover

Edition: Vol 19 Number 12

2011’s simple story line: Healthcare reform
Regardless of what the government does or doesn’t do, healthcare is changing. The events of 2011 proved as much.

Pubisher’s Letter: A Season of Optimism

The Lab Guy: Coming to Terms

New Hands, Same Direction
From one owner to the next, Sterling Surgical Supply's leaders work to maintain its longstanding mission and goals

HIDA Conference to take new direction in 2012

Hospitals’ C-suite agenda
Hospitals are responding vigorously to the challenges before them. And they expect their suppliers to do the same.

What Doctors Need
Doctors are under pressure. Reps can help.

Diversity: A strategic imperative
Owens & Minor sponsors 6th Healthcare Supplier Diversity Forum

HIDA’s Health Reform Update

Sales management: Great Expectations
How to rescue an underperforming sales rep

Personal Finance: In Case of Emergency
A short-term emergency fund is fundamental to long-term financial success


Quick Bytes

Shades of Self-Distribution
Providers discuss traditional and unique distribution models

No Modest Words
Moving forward after healthcare reform

Razzle Dazzle
Clinical care is important – but no longer enough.

A New Class of Competitor
While the provider market works to coordinate care across inpatient and outpatient settings, suppliers’ contract pricing practices may be encouraging hospitals and IDNs to pursue self-distribution.

Tech Talk: Surface Disinfectants
Surface disinfectants play a major role in infection control – when they are used appropriately.

Healthy Holidays
The holidays give distributors much to be thankful for.

REP Corner: Mind, Body… and Heart
From heart patient to heart healthy, one rep learns to take control of his life.

Around the World in 40 Days
Brad Thompson celebrates 20 cancer-free years by riding for childhood cancer research

People News

New products

$128 Question