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November 2009 Issue

Magazine Cover

Edition: Vol 17 Number 11

Why Can’t We Be Friends?

Publishers letter: Back to Normal

Practice Points: Serving Dr. New
When a practice adds a new physician, it’s an opportunity for reps to build an even stronger relationship

Honesty Over Price
For one distributor, running an honest business has generated customer loyalty and long-term success

Open Door Policy
Industry creates opportunities for minority companies

HIDA MedSurg Conference & Expo
Capitol Watch

HIDA Education Sessions
Consultative selling: More than just words

HIDA unveils ‘Streamlining healthcare’ initiative

HIDA legislative update
Why distributors should care about health reform

Quick Recovery
Sometimes success means being the first to bounce back from a mistake

Making Contact

Windshieldtime

C Suite Insights

Preparation, not panic
Sales reps can help their LTC customers take appropriate steps to protect patients from influenza and swine flu

Patient safety in the MD’s office

Taking the LEED
Suppliers can help customers become LEED-certified

Tech Talk: A1c testing

Home and Abroad
One rep’s experience in Afghanistan makes him appreciate all he has at home

People news

Calendar

New products

$128 question