February 2009 Issue
Edition: Vol 17 Number 02
The Doctor Isn’t In Professional organizations have been sounding the alarm about the dwindling number of primary care doctors in America. Now the problem is capturing the attention of a larger audience.
Silver Linings
Think Big Increasing profitability without squeezing expenses
All or Nothing A gut feeling, together with a deep understanding of her customers, led one long-term-care distributor down a road to success
Caring for the Troops How one family practice and its distribution partner gave a little piece of home to soldiers stationed abroad
Wait’ll This Year One Tampa Bay Rays fan recalls the ups and downs of following her team
Healthcare and the new economy
What Language is Your Body Speaking? Seven body parts that control the sale
Holding Tight Preventing the price objection
What Can Your Audience Do For You? Turning a presentation into a two-way street
Business Busters How to raise havoc and not even know it
Windshield Time
What’s on Their Minds? Supply chain execs dish on concerns, hopes for coming year
FastTrack Point-of-care testing provides your LTC customers with the tools for providing better care to residents with chronic illnesses
Needle Safety and disposal Helping customers prevent needlesticks continues to be a priority for reps
People News
New Products
$128 Question
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