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September 2003
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September 2003 Issue

Magazine Cover

Edition: Vol 11 Number 09

Manufacturers Seek Avenues into Doctors’ Offices

Publisher's Letter:
The Flight Path to Success


Living for your Customers

The Eyes Have it at Lombart Instrument

SourceOne Builds Identity in the Imaging Market

BD Decision Not Without Risks

DMS Gains Foothold in Cardiac Monitoring Sector

Duke University Health System

Your Personal balance sheet

John Bryant: a Salesman’s Salesman

Getting Ahead in the Head Game:
How Mental Images Shape Sales Performance


Consultative Selling: Truth or Cliche?

J&J’s Decision to Leave no Lasting Wounds

Selling into the GI lab

Surgery Centers: Steps to Success

GPO Scene Buzzes With Activity

Common Bug Connected to Heart Attacks

‘Whose Brand Is it Anyway?’

Leasing Is a Hot Option for Outpatient Centers

People News

Building a Communications Strategy

Colorectal Cancer

Flexible Sigmoidoscopy

Fecal Occult Blood Test

Inheriting Wealth?

New Products

Classifieds

Forty Years Ago

$128 Question

Why You Do What You Do

Heard It on the Street