November 2002 Issue
Edition: Vol 10 Number 11
Planning for the Non-Planners
Every doctor opening a new office knows that set-ups can be done overnight. Presto, chango, and everything is ready to go!
Distributors’ Staying Power, Despite Forces of Change
Rep Enjoys the Freedom to Sell
HIDA 2002 News
HIPAA HIPAA Hooray
After years of grappling with the controversy and confusion surrounding HIPAA, your customers can finally take steps to comply.
He’s No Nerd
Kreiser’s Tom Rothenberger combines computer smarts with customer devotion.
Two Ways to Set-Ups
High-touch and high-tech approaches get the job done.
Midsized Groups Carry the Day
Keeping Customers Happy
Transforming Your Salesforce
Come Sail Away
From healthcare execs to nautical nomads, one couple finds happiness sailing around the world.
Readers Share their most embarrassing on-the job momments.
Holiday Gift Guide
…for those of the medical persuasion
Interview with a cliché king
Rapid Test Results Give Physicians Edge Over Strep
Rapid strep tests permit faster diagnosis and immediate treatment to contain viral spread.
Raising the Bar
Managed Care and Docs