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April 2003
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April 2003 Issue

Magazine Cover

Edition: Vol 11 Number 04

Women's Health
The Expanding Role of OB/GYNs in Primary Care

People News

Publisher's letter

Opportunity Inflation
That’s what Mike Racioppi sees when he looks at the future.

J&J Decision Raises Questions
The company’s decision to reduce its prompt-pay discount disturbs distributors.

For Three Brothers, Work Is a Family Thing
Family-run Ocean Medical Supply considers its customers family as well.

New, Expanded
DreamTeam Xtreme Promo Starts April 1

Winners Circle Jeep Wrangler
IMCO is set for a big giveaway at their upcoming convention.

Two ‘Yeses’ and a 'No'
As he prepares for retirement, Hue Thomas reflects on his 33-year career in medical sales.

It’s a Tough Battle
But TriMedCo, a small distributor in Atlanta, is up for it.

Tri-anim Signs EMS Agreement

Sales Training Program Enhanced
HIDA updates ADVANCE and offers Masters curriculum and continuing accreditation

Strategy, Tactic or Task?
Together, all three contribute to driving a company’s overall success.

How to Change the Behavior of an Experienced Salesperson


You Get What You Pay for: Profitable Commissions For Reps and Manufacturersb

GPOs or IDNs:
Which Horse to Bet on?

Suppliers are well-advised to take a focused approach.

A Discount too far?
Merck pushes the envelope in ‘most favored nation’ case.

Cancer as a Chronic Illness?
There may be benefits in managing the disease rather than curing it.

Women's Health
Bone Densitometry No Room For Doubt

Advances in bone densitometry ensure your customers have a range of options for screening their patients.

Women's Health
The Importance of Pap Testing

Quick and painless, the Pap test may be one of the simplest lifesavers available to women.

Docs Going Digital
How digital ECGs facilitate the transition to the electronic medical record.

Is Your Insurance Company Financially Secure?

New Products

Forty Years Ago
From the Pages of the ASTA Journal.

$128 Question

Women’s Health. Everyone’s Health

Don't Be So Nice