About Us   Past Issues   Media Guide   Subscribe   Resources   Industry Events   Hall of Fame   Sales Award   Contact Us
November 2002
Current Issue

November 2002 Issue

Magazine Cover

Edition: Vol 10 Number 11

Planning for the Non-Planners
Every doctor opening a new office knows that set-ups can be done overnight. Presto, chango, and everything is ready to go!

People News

Distributors’ Staying Power, Despite Forces of Change

Rep Enjoys the Freedom to Sell

HIDA 2002 News
Show Highlights

After years of grappling with the controversy and confusion surrounding HIPAA, your customers can finally take steps to comply.

He’s No Nerd
Kreiser’s Tom Rothenberger combines computer smarts with customer devotion.

Two Ways to Set-Ups
High-touch and high-tech approaches get the job done.

Midsized Groups Carry the Day

Keeping Customers Happy

Transforming Your Salesforce

Come Sail Away
From healthcare execs to nautical nomads, one couple finds happiness sailing around the world.

Gobble, Gobble
Readers Share their most embarrassing on-the job momments.

Holiday Gift Guide
…for those of the medical persuasion

Interview with a cliché king

Rapid Test Results Give Physicians Edge Over Strep
Rapid strep tests permit faster diagnosis and immediate treatment to contain viral spread.

Raising the Bar

Managed Care and Docs