Forty Years Ago

Edition: May 2003 - Vol 11 Number 05
Article#: 1546
Author: Repertoire

From the pages of the ASTA Journal



Laity Advertising Program

Happy faces dominate a series of small, one-column ads for ASTA members who want to advertise their laity (home care) business in their local newspapers. One ad shows a smiling man with this copy: “I’m sitting in a wheelchair – but don’t expect my smile to turn to a frown.” At the end, the copy says, “Every morning I thank the Everest-Jennings Co. who made my wheel chair and the [name of distributor] who sells and rents them.”



New Digs for Curtis & French

Curtis & French opened a new warehouse, office and showroom in Indianapolis. President Jack Curtis estimates that 80 percent of the city’s medical men will pass by the store every day, because of its proximity to Methodist Hospital and the Indiana University Medical Center. The new building has room for 17 cars alongside the building, with an additional 35 spaces across the street. Curtis & French was founded in 1944. Its 15 salesmen cover all of Indiana except South Bend and Fort Wayne.



White Surgical Supply Turns 40

White Surgical Supply of Knoxville, Tenn., celebrated its 40th anniversary with a party for customers and other friends. Dr. C.D. White founded the company in 1921, and he remains as chairman of the board.



Roemer-Karrer Founder Dies

Eduard Karrer, who founded the Roemer-Karrer surgical supply firm in Milwaukee in 1907, died at the age of 92. In 1890, as a young man in Buffalo, N.Y., Karrer boarded a lumber schooner bound for Chicago. He was a cook’s helper and hoped to get a job in Chicago. But he decided to leave the ship in Milwaukee, married the daughter of the schooner’s captain and retired 59 years later as president of his firm.



Rankin Joins Brother’s Firm

Don Rankin has joined his brother, John Rankin, of John Rankin Representations, La Canada, Calif., as a manufacturers rep in an 11-state Western territory.



Hot New Products

• Incubators provide free access to premature babies without appreciable loss of oxygen. (Colson Corp., Chicago.)

• Nebulizer provides heated aerosol when desired for IPPB therapy, but does not affect IPPB valve operation. (Mist O Gen Equipment Co., Oakland, Calif.)

• Console model electrocardiograph has full console features with a removable unit option. (Burdick Corp., Milton, Wis.)





Source: January 1961 ASTA Journal. ASTA was the American Surgical Trade Association. Its name was later changed to HIDA.