Tri-anim Signs EMS Agreement

Edition: April 2003 - Vol 11 Number 04
Article#: 1503
Author: Repertoire

Tri-anim signed its first corporate agreement in the emergency medical services market, becoming the primary supplier of EMS products for the members of FIRE-GPO, the Salem, Ore.-based group purchasing organization of the Western Fire Chiefs’ Association. The agreement advances Sylvan, Calif.-based Tri-anim’s goal to penetrate the EMS market.

“Tri-anim offers FIRE-GPO members an excellent opportunity to reduce supply chain process costs and access some of the newest EMS products on the market,” says Alex Bornstein, executive director of FIRE-GPO. “In addition, our members gain access to the e-Quick System, the most sophisticated and easy-to-use electronic commerce system we’ve seen.” E-Quick is Tri-anim’s Internet-based procurement system, which provides on-line access to order status and purchase histories, and allows users to search for more than 50,000 products from 360 manufacturers.

A little over two years ago, Tri-anim announced its intention to become a national player in the EMS market, which it claimed to be an estimated $320 million opportunity (excluding ambulances and defibrillators). The company said it would supply its traditional anesthesia and respiratory supplies and equipment, as well as general-line products, to the market.

One year ago, the company hired Bill DeMars, a former paramedic, to become its EMS director of sales. Prior to joining Tri-anim, DeMars had been director of sales for Nonin Medical, a manufacturer of oximetry products.

Currently, 16 Tri-anim reps call exclusively on EMS customers. The company plans to double that number in the near future. Altogether, 109 Tri-anim reps call on EMS customers (though not exclusively).

The FIRE-GPO currently offers members more than 50 contracts, from EMS supplies to fleet vehicles. Fire departments from other divisions of the International Association of Fire Chiefs (of which the Western Fire Chiefs' Association is a member) will soon be eligible for membership in the organization. For more information about the FIRE-GPO, visit