Four Days into the Future
Edition: March 2003 - Vol 11 Number 03
IMDA – the association for specialty sales and marketing organizations – is inviting specialty distributors and reps to spend four days looking at their future.
“The future for specialty sales and marketing organizations looks brighter and more promising than ever,” says Stan Tangalakis, CEO of Mercury Medical, Clearwater, Fla., and this year’s IMDA conference chairman. “But we have to expand the scope of our corporations in order to embrace that future. We have to anticipate the technologies that we’ll be selling and the healthcare system in which we’ll be operating. We have selected our speakers carefully to serve as practical guides to that future.”
The conference will be held from May 28 through May 31, at the Stein Eriksen Lodge outside Salt Lake City. As in years past, the conference will include a Manufacturers Forum, in which manufacturers seeking representation will exhibit their devices. It will also mark the first meeting in which manufacturers can attend as allied members.
Conference speakers will address topics specially selected to help guide specialty sales and marketing organizations and manufacturers into the future. They include:
· Dr. Peter Salgo. A medical correspondent for CBS and CNBC, as well as a practicing physician and recognized futurist, Salgo will help IMDA members determine who’s going to be calling the shots in healthcare in the years ahead.
· Dr. Jeffrey Bauer. A health futurist and medical economist, Bauer will discuss the impact of anticipated changes on specialty distributors, manufacturers and their customers.
· John (“Dr. Revenue”) Haskell. Since 1974, Haskell has written over 400 marketing and sales plans for mid-size and smaller companies. His message is loud and clear: The most important action that specialty distributors can take to help their business grow and prosper is to develop a written marketing and sales plan.
· William Prows. Recently ranked the No. 1 IDN in America by Modern Healthcare magazine, Intermountain Health Care in Salt Lake City just might have the formula for successful healthcare delivery in the future. Prows, vice president of shared and affiliated services for Intermountain, will share that formula at the conference.
In addition to these speakers, IMDA has enlisted executives from key manufacturers, including Datascope and Masimo, to speak with IMDA members about how to tune up relations between manufacturers of innovative technologies and specialty sales and marketing organizations.
For more information, visit the IMDA Web site (www.imda.org) or call 800/398-5632.